But when its beloved J-pop has been drastically cast away in the shadows of the soaring popularity of K-pop from Korea, the Japanese music producer, KOBAMETAL, decided to experiment with the strange amalgamation of heavy metal rock music with kawaii-pop culture.
Although the three girls first began as a substitute backup group for a mainstream J-pop troop, Sakura Gakuin, their decision to sign up for Kobametal’s experiment marked the birth of a new genre. BABYMETAL first debuted in 2011 with the song “Doki Doki Morning,” which introduced their mix of sugary vocals and melodies with pummeling riffs and drums.
BABYMETAL’s first major-label single, Ijime, Dame, Zettai, arrived in January 2013 and entered Japan’s Oricon Weekly Singles Chart at number six.
The popularity among their growing fanbase within the country propelled BABYMETAL’s self-titled album and lead single “Gimme Chocolate!” in February 2014.
In March this year, the adorable gothic lolita outfit wearing Japanese girls became the youngest group to play a packed full house at the Budokan, Japan’s most prominent concert hall located in the heart of Tokyo.